Chicago-based technology and investment firm PEAK6 Investments LLC today announced that it has acquired Evil Geniuses and appointed a new CEO for the team as part of the deal.
Terms of the deal were not disclosed, and the team declined to provide additional information when asked by The Esports Observer. Nicole LaPointe Jameson, previously an associate in PEAK6’s Strategic Capital division, will serve as the team’s new CEO, with Evil Geniuses COO Phillip Aram continuing on in the same role that he took in September 2017.
“We’ve long been investors in traditional sports and are thrilled to enter the competitive gaming community in such an impactful way,” said PEAK6 co-founder Jenny Just, in a release. “Having watched the esports industry grow and evolve, we are aligned with Evil Geniuses’ vision to create meaningful and innovative experiences for fans and athletes alike. This alliance enhances our mission to lead with an unrelenting competitive drive and a desire to embrace today’s consumer through technology.”
Evil Geniuses was previously owned by streaming platform Twitch , which obtained both EG and Alliance when it acquired Good Game Agency in 2014. In December 2016, Twitch announced that it had divested itself of both teams, giving ownership to the respective players and player-selected management.
The team currently competes in games such as Dota 2 , Rainbow Six Siege, Fortnite, Call of Duty , and Rocket League , and has sponsorship deals with Razer , Monster Energy , and Xfinity. According to PEAK6’s release, LaPointe Jameson will work to secure additional partnerships for the team.